SOCIAL ACTIVATIONS
Day It Forward Chevrolet, 2016
Launched exclusively on Twitter (now X) by Commonwealth//McCann, this Leap Day kindness campaign invited users to share unexpected acts of generosity—surprise gifts, community givebacks, heartfelt gestures—amplified by celebrities like Kevin Spacey, Jimmy Kimmel, and Eva Longoria, and supported by Chevrolet dealers honoring employees and funding school music programs. With a custom Twitter emoji, a content hub at chevydayitforward.com, and calls to action via @Chevrolet, it earned 1.4B impressions, 106M video views, 40K mentions, and 100% positive/neutral sentiment—a timeless example of branded goodwill gone viral.
SOCIAL ACTIVATIONS
Everything But Football Chevrolet FC x Manchester United, 2017
Launched on Twitter (now X) as Chevy’s Manchester United sponsorship, this first-ever global video subscription series gave fans unscripted, off-pitch access to stars like Pogba, Lukaku, Schweinsteiger, Smalling, and Romero—exploring family quirks, hidden talents, and cultural crossovers with humor and behind-the-scenes vibes. Delivered weekly in 5–10-minute episodes via retweet-to-subscribe at @ChevroletFC, with interactive Twitter Moments for polls and trivia, it reached 50M+ people globally—a pioneer in social-native branded content.
SOCIAL ACTIVATIONS
The Multiview Engine YouTube TV x Sunday Ticket, 2024
We teamed up w/ YouTube TV to ignite sign-ups for NFL Sunday Ticket, they didn’t just promote—they redefined fandom. Using real-time X behavioral data (powered by Social Database & IC Group), we cracked the code on 4 fan archetypes: Casual Lurkers, Avid Polymaths, Die-Hard Loyalists, and Fantasy/Betting Sharks.
Enter the MULTIVIEW ENGINE—a never-before-seen, hyper-personalized experience that served every fan a custom multiview slate based on how they fan out on X: most-engaged team, favorite player, friends’ hype, and platform’s hottest game.
Fans weren’t just watching—they were living their perfect Sunday. Proof that data + creativity = unstoppable consideration.
59% of people who posted about YT had never done so before.
We didn’t guess what fans wanted—we built it.
